Jen Smith

Pink Streets Financial Planning is an independent, advice-only financial planning firm based in sunny St. Petersburg, Florida, serving individuals and families locally and nationwide.

Founded by Jen Smith and Jill Sirianni, co-hosts of the Frugal Friends Podcast and co-authors of Buy What You Love Without Going Broke, Pink Streets was built on a simple belief: Your money should support your life, not dictate it.

After years of helping people rethink their relationship with money through books, podcasts, and financial education, Jen and Jill created Pink Streets to bring that same practical, compassionate philosophy into personalized financial planning.

We know that personal finance is about much more than spreadsheets and investment accounts. It's about navigating career changes, raising families, preparing for retirement, balancing today's needs with tomorrow's goals, and figuring out what financial security actually means to you.

Our planning process takes a comprehensive look at your financial life, including cash flow, investments, taxes, insurance, retirement, and estate planning. But we start with something even more important: understanding your values, priorities, and the life you're working toward.

Rather than pushing products or managing your money for a percentage of your assets, we focus on providing clear, actionable advice and helping you put your plan into practice.

Whether you're just beginning to build wealth, navigating increasingly complex financial decisions, or preparing for your next chapter, our goal is to help you move forward with clarity and confidence.

At Pink Streets, we believe good financial planning should be accessible, collaborative, and free of shame or judgment. You don't have to be perfect with money to make meaningful progress. You just need a plan that works for your real life.

To help people use their money with intention, build lasting financial security, and create more freedom to live according to their values.