Holly Davis is based in Seattle, WA, and serves clients virtually throughout the US. As an avid skier, cyclist, runner and mountain lover, I work with many clients who are also passionate about pursuing their outdoor active lifestyles. I specialize in helping busy families prioritize their multiple competing financial goals, such as:

* College Savings

* Home purchase (both primary and vacation)

* Insurance Needs (life, disability, property & casualty)

* Investment planning

* Saving for retirement

* Tax planning

After spending 15 years in corporate finance as a CPA I felt the desire for a more fulfilling career path. I made the switch to personal financial planning in 2014, earned the CFP marks, and spent 9 years at an Advice-Only firm providing hourly, project-based advice. I launched Alta Via Financial Planning with the intent to have deeper relationships with fewer clients, and provide a more collaborative, ongoing service model where I can more effectively set clients up for success in achieving their financial goals by serving as their accountability partner.

I strive to meet clients where they are at, with no judgment, in order to provide a comfortable and trusted environment. I often find that the “Less is More” approach to both life and financial planning helps clients to destress and simplify their financial lives so that they can focus on what is most important, like getting outside with their families. I also understand and promote the importance of experiencing your ideal life today rather than waiting until financial independence (aka retirement). The advice-only pricing model does not compensate me based on how much you have, and therefore I do not have an asset minimum. I only require that you be a nice human. As a fiduciary I will never sell products, and will always make recommendations that are solely in your best interest.